#MirrorMirror Levi’s 12 City National Tour
JR PRODUCER + TOUR MANAGER FOR Grow Marketing
My role included working with the Executive Producer on: Pop-Up Studio Design, Vendor Management, Pre-planning Tour Logistics for all 21 city site locations, Permits, Photography, Local Marketing, Budget, Event Staffing + Management, On-Site Event/Production Manager & Weekly Event Reports with KPI’s.
Levi’s Pop-Up Shop
The two, large-scale custom touring studio sets included denim for all shapes & sizes, with denim “experts” assisting with fitting alongside a hair braiding bar, make-overs, a DJ, photo booth & take-aways like candy & nail polish.
All participants cast their vote on a scholarship donation from Levi’s for Academics, Arts or Athletics. It was truly a feel good campaign!
The two simultaneous large-scale events were produced on the same day in five states – based on key college football rivalries:
UC San Diego vs. San Diego State
Arizona vs. Arizona State
Texas A&M vs. Southern Methodist University
Florida vs. Florida State
UPenn vs. Villanova
